In collaboration with Breinwave, we developed a guest lecture for the Nyenrode New Business School about Social Data Analytics. In this lecture, we gave a short introduction, and gave an example of possible steps for analysis, based on Ben Fry’s Visualizing Data. We applied these steps on a case study, in which we analyzed tweets about a specific subject, in order to give a company some recommendations about who to start a conversation with.
Social Data Analytics lecture content
The slides of this lecture can be downloaded here: Breinwave – Nyenrode New Business School – Social Data Analysis