Business analytics starts with a research question related to a business objective. We start with the analysis of existing data within the company, or data gathered via a survey, before we let big data enter…
Examples of business analytics projects are:
- Building predictive models
- Data Analysis
- Customized Surveys
- Social Media Analytics: do you know your social network? Do you know who is talking about your company and brands?
This business line has been transferred to MD2C. MD2C offers Business Analytics and Research. They focus on helping companies to explore their data and craft models in order to make better business decisions.